Strategy - Make Your Choice
You have two choices when it comes to fitness: either get fit or get fat. I wanted to play along with word choice when it came to the executions. The message is either you want to be lazy with your body or get your body active at the gym.
Strategy - Travel smoothly.
Interactive magazine print ads where there are frightening images the sky, ocean, and road. Viewers can pull the tab on the right side of the ad, which reveals clear alternatives of the images, which takes away the distress of the original images.
This reflects the effect of what Dramamine provides: helps you steer clear from motion sickness/intimidation of traveling.
Art direction in collaboration with Angela Song.
Strategy - the spreadability of Skippy Peanut Butter
Targeted to children, Skippy peanut butter is a fun, wholesome, and energetic spread. This spread is not only an excellent source of protein, but more importantly fun!
Strategy - Get to know your water
A digital campaign for Poland Spring that introduces the transparency of the brand to their consumers through an in-house interactive experience.
My brief for my case study was to make New Yorkers smile.
I figured that everyone has their own problems and struggles in life, which acts as their burdens.
Most people don't share with other about their burdens either because they are ashamed of them, scared, or they even suppress their burdens.
I thought, "wouldn't it be nice, if I gave people the opportunity to write their burdens onto me for the day?".
Strategy - Avoid cross-contamination from outside pests
Majority of pests (rats, flies, spiders, etc.) carry diseases and germs especially when they invade someone's home. When these pests come in contact with people's food cross-contamination occurs, which can be harmful. Orkin can prevent this from happening.
Brief - Create a geofilter targeted to School of Visual Arts students
One of the pet peeves that majority of college kid has is dorm laundry. Whether if all of the machines are used, some flood clothes in soapy water, or if the machines leak water everywhere. I made a geofilter called "Ludlow Laundry Hell" where students can use the geofilter and show what their hall is in the laundry room.
Strategy - Eliminate bad breath
When you have eaten or have drunk foods with pungent smells, it carries in your mouth. Listerine Pocketpacks will take care of that problem by clearing the mouth of bacteria and food odor, which will make you less repulsive when it comes to social situations.
Strategy - Drano gets the job done
Instead of using traditional tools to unclog drains, you can use Drano. It is the easiest and less messiest tool to relieve this problem. It's better to avoid the mess instead of being knee deep in it.
